UX AUDIT

CONVERSION OPTIMIZATION

At PROJX Digital, we never separate our aesthetic concerns from our architectural design power. Your website or application may “look good”; but if users can't find what they're looking for, abandon their carts, or quit forms halfway through, the problem usually isn't in the design's aesthetics, but in the friction points of the experience. This friction lowers conversion, increases ad costs, and raises the support load. That's why it's important for analyses to be carried out by an experienced team like ours.

Or you may have ease of use, but be unable to deliver a visual world that pleases the user with its harmony.

At this point, it is necessary to make these two vital areas talk to each other.

At PROJX Digital, we structure UX Audit as an experience and conversion health check for your digital product. In this work that we carry out from our headquarters in Şişli, our goal is clear: Not to “interpret” the problems, but to measure, prove, and turn them into an actionable improvement plan. Within the designed scenario, we manage the entire process by placing speed, cost, and user experience at the center in a balanced way.

What is UX Audit?

UX Audit; is the process of auditing the user experience of an existing website, mobile application, or SaaS product in light of data, usability principles, and conversion targets.

· Purpose: to find the frictions and uncertainties that cause users to give up

· Result: higher conversion, better task completion rate, lower support cost

Audit clarifies the source of the problem before deciding to “redesign from scratch.” This way, improvements are not planned randomly, but with an impact–cost balance. This process is not “patching”; it is replacing the non-working part with a working one. In a process that becomes clear entirely in line with the project and goals, sometimes before taking steps for major changes, it is also a method we prefer in order to manage the intermediate process correctly and not break the flow.

WHEN
SHOULD YOU GET A UX AUDIT

If even one of the signals below is present, the audit is usually the fastest lever:

LOW DEMAND

There is traffic, but sales / form / demo requests are low

HIGH RATE

Bounce rate or exit rates are high on critical pages

SUPPORT CHANNEL

Users are burdening the support channel with “the same questions”

DROP OFF

Drop-off has increased in cart/payment/application steps

SEO TRAFFIC

New campaign/SEO traffic is coming in but is not producing “value”

Bad UX weakens even the best marketing budget; because the problem is not the traffic, but the conversion system. Building systems that speak correctly to the user and run communication in a balanced way is among the things we do best.

Our Approach: Measurable UX + CRO

WE APPROACH UX AUDIT NOT ONLY FROM USABILITY,“ BUT ALSO FROM THE CONVERSION PERSPECTIVE.
WE CARRY OUT THE REVIEW ON 5 CORE AXES

HEURISTIC EVALUATION
(USABILITY REVIEW)

We test the “logic” quality of the interface according to universal usability principles. These tests take an X-ray of the system, allowing us to make the first analysis of the situation:

System status and feedback (loading, success, error)
Consistency (language, button behaviors, layout)
Error prevention and error messages
Navigation/clarity (where is the user, what should they do?)

USER FLOWS
AND TASK COMPLETION

We map critical target flows (purchase, form, registration, quote, demo, etc.). Having this flow correct before sales and customer service reduces the load on sales and marketing teams:

Unnecessary steps, form fields, vague CTAs
Breakpoints and alternative flows
“First-time user” scenario

FUNNEL / DROP-OFF ANALYSIS
(CRO)

We review the conversion funnel on a page and step basis. Non-working points are identified and improvements start in these areas:

Drop-off points, exit pages
Micro conversions (add to cart, view item, start checkout, etc.)
Page-based message/offer match (intent match)

CONTENT AND MESSAGE CLARITY

Is the information the user needs to make a decision visible? Is the user encountering the message for the first time guided correctly and acting with the right expectations?

Value proposition, trust elements, ambiguities such as price/delivery/warranty
Clarity on category/product pages (feature–benefit balance)
Form copy, error messages, CTA wording

ACCESSIBILITY AND PERFORMANCE
THE TECHNICAL FOUNDATION OF UX

Mobile readability, contrast, touch targets
Loading behavior and perceived speed
The effect of performance on conversion on critical pages (especially checkout)

DELIVERABLES
WHAT YOU GET IN HAND?

AUDIT REPORT

Audit report (findings + evidence + sample screen notes)

BACKLOG

Prioritized backlog (with Impact/Effort or ICE logic)

QUICK WINS

Quick wins list (immediately applicable adjustments)

A/B TEST HYPOTHESES

Proposed A/B test hypotheses (according to scope)

WIREFRAME

(Optional) Improvement drafts: wireframes or sample UI proposals

HOW THE
PROCESS WORKS

GOAL & SCOPE DEFINITION

KPIs (sales, lead, registration, reservation) and critical pages are clarified.

DATA REVIEW (if available)

GA4/event structure, heatmap/session recording (Hotjar etc.), search terms, support requests.

EXPERT REVIEW

Our Senior UX/UI team's experience; evaluates through the eyes of the user and the eyes of the system.

FINDINGS

For each finding: problem → impact → proposed solution → expected gain → effort level.

SCALING & PLAN

· Quick Wins (0–2 weeks): adjustments that have fast impact
· Mid-term (2–6 weeks): flow/IA improvements
· Systemic (6+ weeks): design system / information architecture / major revisions

GOAL & SCOPE DEFINITION

KPIs (sales, lead, registration, reservation) and critical pages are clarified.

DATA REVIEW (if available)

GA4/event structure, heatmap/session recording (Hotjar etc.), search terms, support requests.

EXPERT REVIEW

Our Senior UX/UI team's experience; evaluates through the eyes of the user and the eyes of the system.

FINDINGS

For each finding: problem → impact → proposed solution → expected gain → effort level.

SCALING & PLAN

· Quick Wins (0–2 weeks): adjustments that have fast impact
· Mid-term (2–6 weeks): flow/IA improvements
· Systemic (6+ weeks): design system / information architecture / major revisions

When you clarify the points where your users get lost, hesitate or give up, growth becomes less “guesswork” and more “system.” These escape points can sometimes stem from your message, sometimes from your design, and sometimes from your brand identity not being reflected correctly. UX Audit & CRO work; makes the current potential of your digital product visible and offers an actionable improvement plan. This system, working with concrete and fast adaptation, prevents leaks.

Speed is important in visual production; but….
Producing fast while preserving brand standards is even more important.

FREQUENTLY ASKED QUESTIONS

It varies according to scope; most work is completed within 1–3 weeks.

It is not mandatory. If there is no data, we proceed with expert review and scenario-based tests. If data is available, GA4/event, heatmap and recordings strengthen the analysis. Proper data at this point can shorten the work duration. To create a meaningful scenario, we work every piece of information with equal care.

No. The goal of the Audit is not “demolish and rebuild”; it is evidence-based improvement. Every cost created is only based on your needs. Most of the time, small changes make a big difference; when necessary, we also plan larger revisions and put them on the roadmap. What is important in this plan is the prioritization based on your needs.

Depending on the scope: GA4, heatmap/session recording tools (Hotjar etc.), Figma (annotation/sampling), our own checklist and evaluation frameworks.

UX Audit reveals the usability and flow quality of the experience with its “whys.” CRO, on the other hand, ties these findings to conversion metrics and turns them into a test/improvement plan. We design both together.

Corporate Identity & Brand Design

Your brand's first impression is most often not yours to control; it belongs to your digital touchpoints, and when those touchpoints lack consistency, trust quickly erodes. PROJX Digital designs corporate identity not as a mere logo, but as a living system that makes your brand speak the same language everywhere.

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UI/UX Design & Design System

When users do not like a product, the issue is usually not the aesthetics of the design but the inability to find, understand or trust it, which directly lowers conversion. PROJX Digital builds UI/UX not as isolated screens but as a coherent and scalable Design System that guides the user effortlessly to outcomes.

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III

UX Audit & Conversion Optimization

When users abandon transactions, the problem is rarely the look of the design but the invisible friction points in the experience, which directly pull down your conversion. With UX Audit & Conversion Rate Optimization (CRO), you can measure and remove those obstacles to build a smoother, more trustworthy and result-driven experience.

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Visual & Graphic Design

Attention in the digital space is won in seconds; but if your brand voice is not clear, your designs grow tired, your message scatters and your connection with the audience weakens. With the consistency, production speed and quality control that Visual & Graphic Design provides, you can present your brand strongly, clearly and sustainably across every channel.

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Content Production

Digital content is consumed within seconds; but if it does not reach the right audience, at the right intent moment, in the right format, it generates no conversion even when seen, and budget is wasted. With the planning, consistent brand voice and AI-supported production infrastructure offered by Content Production and Strategy, you can transform your message into more meaningful, measurable and effective communication tools.

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BRAND
STUDIO

SOFTWARE
ENGINEERING

DIGITAL
MARKETING

UX AUDIT