PROJECTS
UMAYLA YAŞAM
Integrated digital infrastructure combining education and e-commerce for Umayla Yaşam
In 2022, PROJX Digital developed an integrated custom software infrastructure for Umayla Yaşam that brings together training sales, e-commerce, user management, payment systems and marketing processes in a single center. Within the scope of the project, server, cybersecurity, e-commerce web page, maintenance agreement, AI automation, CRM integration, payment systems, e-mail marketing, digital marketing, training platform, PROJX SEO Algorithms, campaign / promotion management system, online training platform and 8X Core were addressed together. The goal was to accelerate digitalization, simplify management, centralize reporting and make data analysis more powerful.
COLOR & TYPOGRAPHY
COLOR DESING
KALNIA
BRAND & NEED
Operating in the education industry, Umayla Yaşam needed more than just a platform that delivers content. The structure required for the brand was an integrated system in which trainings could be offered, product and service sales could be carried out, campaigns could be managed, user data could be analyzed and all digital processes could be controlled centrally.
The need was to bring together operations that were progressing with fragmented tools under a single roof and to make education and commercial growth sustainable on the same digital backbone.
MAIN PROBLEM
The fundamental issue to be solved in the project was the lack of a strong e-commerce and education infrastructure that would support integrated management. When training content, sales flows, campaign management, payment processes, CRM connections and data tracking progressed separately, both operational efficiency decreased and growth potential was limited.
The structure needed for Umayla Yaşam was a custom digital platform that supports user experience, simplifies sales processes, makes training content manageable and combines marketing and data analysis within the same system.
PROJECT GOAL
The main objective of this project was to accelerate digitalization for Umayla Yaşam, simplify operational management, establish an integrated reporting infrastructure and make data analysis more powerful. In addition, the aim was to enable training and e-commerce processes to be managed from a single center, to speed up campaign operations and to track user behavior more clearly.
PROJX APPROACH
PROJX Digital did not approach this project merely as an e-commerce development task or only as the setup of a training platform. The process was designed with a holistic product development approach that evaluates brand goals, user experience, technical sustainability, integration needs and growth objectives together.
In the process that progressed through the Discovery, Define, Developer and Design steps, the user journey, content structure, sales flows, integrations and marketing needs were planned within a single framework. Thus, a digital system offering both premium quality and high functionality was created.
SERVICES PROVIDED AND STRUCTURES IMPLEMENTED
In the Umayla Yaşam project, PROJX Digital deployed the following services and products together:
ONLINE TRAINING PLATFORM UDEMY-STYLE STRUCTURE
PROJX SEO ALGORITHMS
CAMPAIGN AND PROMOTION MANAGEMENT SYSTEM
SERVER INFRASTRUCTURE
CYBERSECURITY SOLUTIONS
E-COMMERCE INFRASTRUCTURE
E-COMMERCE WEB PAGE
MAINTENANCE AGREEMENT
AI AUTOMATION
CRM INTEGRATION
PAYMENT SYSTEMS INTEGRATION
E-MAIL MARKETING INFRASTRUCTURE
TRAINING PLATFORM
DIGITAL MARKETING SUPPORT
X8 CORE
Thanks to this holistic structure, the project evolved beyond an aesthetic corporate site and became a special web infrastructure that works with a focus on visibility, ease of management and growth.
DESIGN AND DEVELOPMENT PROCESS
The structure developed for Umayla Yaşam was planned with a simple yet powerful methodology.
In the Discovery phase, needs and user expectations were clarified.
In the Define process, the target audience, user flows and content structure were defined.
In the Developer phase, the system architecture, information flow and operational scenarios were planned.
In the Design phase, the user experience, interface structure and interaction areas were shaped.
Thanks to this approach, the resulting system became not just a good-looking platform but a powerful business tool that simplifies the training purchase process, speeds up
campaign management and simplifies the administration side.
INTEGRATION INFRASTRUCTURE
In the project, an integrated integration design was created between payment, CRM, inventory, accounting, Google and AI-based components. As a result, data duplication was reduced, manual operations were eased and a more controlled structure was achieved on the management side.
While payment systems accelerated sales flows, the CRM integration allowed user relationships and after-sales processes to be managed more strongly. Google integrations supported traffic, behavior and conversion analysis. AI automations contributed to teams working more efficiently by speeding up specific operations.
SEO LOCALIZATION AND MARKETING INFRASTRUCTURE
In the Umayla Yaşam project, SEO and digital marketing were treated not as a layer added outside the software but as a direct part of the growth strategy.
SEO INFRASTRUCTURE
Technical SEO infrastructure was strengthened with PROJX SEO Algorithms
INFORMATION ARCHITECTURE
Training, content, campaign and sales pages were structured according to search intent
GROWTH MODEL
E-commerce and the training platform were addressed within the same growth design
ORGANIC TRAFFIC
Organic traffic, campaign traffic and e-mail marketing flows were supported within a single data structure
USER ANALYSIS
With Google, payment systems and CRM data, user behavior became more clearly trackable
SALES OPTIMIZATION
Seasonal sales designs were accelerated with the campaign / promotion management system
CONVERSION OPTIMIZATION
CTA areas, purchase flows and user routings were optimized with a conversion-focused approach
ANALYTICS SUPPORT
Digital marketing processes were supported with data-driven measurement
As a result, the platform became not just a web structure that sells training and products but a central growth system that generates visibility, conversion and operational efficiency.
RESULT
At the end of the project, Umayla Yaşam’s digital presence became stronger, more manageable and more scalable. Training sales, campaign flows, user management and integration processes began to be managed in a more centralized way. A clearer and more measurable structure emerged on the reporting and data analysis side.
On the measurable side, the project produced a 500% growth impact. This growth represented a strong transformation not only in terms of sales increase but also in management ease, data integrity and digital operation maturity.
ON THE MEASURABLE SIDE
WHY THIS PROJECT MATTERS
The Umayla Yaşam project is one of the strong examples showing that PROJX Digital does not develop only an e-commerce site or only a training platform; when needed, it can build integrated systems ranging from server infrastructure to cybersecurity, from custom software to CRM integration, from SEO to AI automations.
This project also clearly demonstrates that for brands operating in the education industry, digital infrastructure plays a central role not only for visibility but also for sales, operations, campaign management and data analysis.
FREE PROJECT ANALYSIS
If you would like to set up a custom digital infrastructure that brings training, e-commerce, campaign management and user data together in one center and supports growth, please get in touch with PROJX Digital.
