What Is a Landing Page and How Is It Built?
What Is a Landing Page?
A Landing Page is the name given to a web page designed to direct a user to a specific action and to specifically execute a particular transaction. They are designed with a commercial or engagement-based intent. These pages typically feature digital marketing content and behave differently from the general website tree.
On a homepage, the site tree shows information about the sections within the site at a "signpost" level, and the site is designed with the basic goal of informing the user.
For a Landing Page, the situation is different. They are pages that aim to direct the user, independently from the homepage, to specific actions such as making a purchase, signing up or subscribing. In other words, they are designed to convert visitors into customers.
What Are the Types of Landing Pages?
There are many page variants that can be categorized as Landing Pages. In this section, we cover the 2 most commonly used Landing Page types that deserve attention.
1- Landing Pages Built to Attract Customers
To conduct potential customer analysis, you need to obtain and request information from users. The page type that meets such requests is the Landing Page. With this type of Landing Page, you can collect contact details and messages from visitors coming to the site, gather data about them, and include them in your mailing system. The main aim with Landing Pages built to attract customers is to find and analyze potential customers and direct them to resources they can access.
2- Click-Driven Landing Pages
If produced for the "job-getting" action expected from a Landing Page. They aim to direct subscriptions, service offerings and product sales depending on the needs of the sites. In these pages containing a CTA (Call to Action), sometimes the desired sale can be made directly on the page without any redirection. For this reason, the most profit-focused Landing Pages are those under this type.
How Is a Landing Page Built?
When it comes to building a Landing Page, as PROJX Digital we first approach the project comprehensively. We can produce CTAs for the action expected from visitors and what is to be achieved within the site, and we produce products and services by analyzing user portfolios.
In Landing Page production, as PROJX we do not stay within specific molds; we cover the process in the finest detail with our expert UI and UX designers. In this process, we place users' trending behaviors, the corporate identity, and the features to be highlighted into a systematic schema and deliver the most optimized Landing Page.
In Landing Pages, we do not limit ourselves to design and back-end code only. With the high-tech SEO algorithms we have developed as PROJX Digital, we also help increase visibility on the internet and the number of visitors.
