Is It Possible to Succeed in Sales with Technology?

Before ChatGPT was released, discussions about generative artificial intelligence were largely confined to academic circles. However, the potential offered by this technology quickly began to show its impact in almost every area of daily life. The report titled 'Integrating Generative Artificial Intelligence into Sales' prepared by Panasonic Connect examines the current effects of generative artificial intelligence on sales functions and potential future use cases. According to the research, which is based on interviews with 200 sales managers at different seniority levels, 95% of participants reported that their sales performance increased after incorporating generative artificial intelligence into their sales processes. The research also notes that an average increase of 38% in sales is expected for 2025.

94% of participants believe that the most successful sales professionals in the future will be those who use generative artificial intelligence very effectively. However, they agree that there are some important obstacles to fully integrating this technology into sales processes. The most frequently cited obstacles include lack of training (68%), security risks (63%), legal uncertainties (61%), and limited budget (48%).

Generative artificial intelligence is reported to be most used in areas such as market analyses and personalized content production. Participants also report significant benefits from this technology in areas such as conducting more accurate data analyses (44%), establishing personalized customer interactions (40%), increasing customer loyalty (39%), increasing order volume and frequency (34%), and reducing costs (32%).

RESEARCH NOTE:

This study is based on Panasonic Connect's report titled 'The Ultimate Sales Professional: Integrating Generative AI into Sales' prepared for 2025.