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KNOWLEDGE BASE

Shopify or Custom E-Commerce Software — Which Should Be Chosen?

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Table of Contents — English

Advantages Shopify Offers

Shopify offers fast setup requiring no technical knowledge, reliable infrastructure, a broad theme/plugin ecosystem, and an integrated payment system. For small-to-mid-sized businesses and stores with a standard product catalog, Shopify is a fast, practical starting point.

Shopify's Limits

  • Transaction commission: additional commission with non-Shopify-Payments payment providers
  • Customization ceiling: limited flexibility for complex business logic and unique UX
  • B2B/B2C hybrid models may find the standard structure insufficient
  • Third-party app costs compound as the business grows
  • Data and source code ownership is limited to the platform

The Critical Revenue Threshold: When to Switch to Custom Development

Every business has a revenue threshold past which 'custom development is more profitable.' Custom e-commerce development should be considered when the total of monthly commission and app costs approaches the annual maintenance cost of custom development, or when customization needs exceed Shopify's flexibility.

FREQUENTLY ASKED QUESTIONS

In addition to the monthly subscription fee, transaction commission (0.5-2% if Shopify Payments isn't used) and third-party app costs make up the total cost.

Generally in the 100,000-500,000 TRY monthly revenue range, the total of platform commission and app costs starts approaching the annual maintenance cost of custom development.

Yes, product catalog and customer data can be transferred via API; but this transition is a careful process requiring SEO protection and uninterrupted operation planning.

Shopify Plus offers lower commission rates, advanced customization options, and dedicated support for high-volume businesses; but it has a high monthly cost.

Shopify Plus offers B2B functionality, but for complex pricing rules or multi-tier dealer structures, custom development is usually a more flexible solution.

Key Takeaways

  • Shopify is a fast, practical e-commerce starting point for small-to-mid-sized businesses.
  • Transaction commission and customization limits are Shopify's core challenges for growing businesses.
  • At a critical revenue threshold, platform costs approach the annual maintenance cost of custom development.
  • Custom e-commerce development is usually a more flexible solution for complex B2B/B2C hybrid models.
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