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projx digital
projx digital
projx digital
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projx digital
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KNOWLEDGE BASE

How to Choose Web Design Companies? 8 Criteria to Watch for

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Table of Contents — English

Why Do So Many Companies Choose the Wrong Agency?

The most common mistake in choosing a web company is deciding based only on visual portfolio and price. A beautifully designed site can be built on technically weak infrastructure. Real evaluation requires measuring the technical quality behind what's visible.

8 Critical Evaluation Criteria for Web Company Selection

  • Portfolio diversity: are there successful examples in different project types?
  • Technical infrastructure: the site's speed score (Core Web Vitals), mobile compatibility, and SSL security demonstrate technical excellence.
  • SEO foundation: are delivered sites technically correctly structured for search engines?
  • CMS and maintenance ease: will you be able to update the site yourself after delivery?
  • Reference verification: were the sites in the portfolio really built by this company?
  • Contract terms: who owns the design rights and source code?
  • Communication and project management: is there a sprint cycle, demo, and progress report?
  • Post-go-live support: is a 90-day warranty and maintenance plan offered?

How Do You Measure Technical Quality?

The most practical way to measure a web company's technical quality is to test live sites in their portfolio using Google PageSpeed Insights or GTmetrix. Sites with a mobile performance score below 70 indicate technical debt.

PROJX Digital's Standard for Meeting These 8 Criteria

At PROJX Digital, every site in our portfolio is verifiable against these criteria. You can run PageSpeed tests on live sites. References are provided with contact information. Design rights and source code are the first clause of the contract. CMS access is standard in all projects. And we offer a 90-day warranty after every delivery.

Frequently Asked Questions

Open the portfolio sites in a browser and check Whois records to see if the domain belongs to the client. Alternatively, reach the company via LinkedIn and ask if they really worked with the firm.

Scope interpretation, team seniority, and hidden variables (is SEO setup, animation, CMS license included?) explain the price gap.

A reasonable upfront payment rate is 25-35%. Companies requesting more may carry risk.

'All designs, code, and digital assets produced within the project scope are transferred to the client upon final payment' must be explicitly stated in the contract.

Yes. Get scope-focused (not price-focused) quotes from at least three companies; compare which features are included line by line.

Key Takeaways

  • Portfolio aesthetics alone aren't sufficient; technical performance, SEO foundation, and contract terms carry equal weight.
  • Testing live sites in the portfolio with PageSpeed Insights is the most practical way to measure technical quality.
  • 25-35% upfront with milestone-based phased payment is a sign of a correctly structured business model.
  • Portfolio verification, reference contact information, and source code delivery are standard at PROJX Digital.
Content Owner: Projx Digital
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