Digital Marketing Specialist (Performance / Growth)

ABOUT US

PROJX Digital İnovatif Teknolojiler A.Ş is a technology company providing end-to-end solutions for corporate brands in Growth & Digital Marketing, Software & Product Engineering, Experience Design (UI/UX) and DevOps & Managed Infrastructure.
We are looking for a Digital Marketing Specialist who makes performance measurable, manages budget correctly and goes "straight" to targets.

ROLE SUMMARY

A teammate who focuses on our clients' revenue, sales, conversion (CR) and return on investment (ROI/ROAS) goals; primarily manages Google Ads + Meta campaigns, turns data interpretation into strategy and runs the processes smoothly.

KEY RESPONSIBILITIES

• Plan and deliver clients' annual/quarterly sales, revenue, CR and ROI/ROAS targets.
• Manage client communication correctly; ensure regular updates, accurate guidance and sustainable customer satisfaction.
• Manage Google Ads and Meta Business campaigns end to end: planning, setup, optimization, budget management, A/B testing, reporting.
• Track performance via GA4 / Tag Manager / Search Console / Looker Studio; interpret data and produce action plans.
• Conduct target audience analysis and segmentation; build remarketing / retargeting setups (remarketing lists, similar audiences, etc.).
• Keep strategies up to date by tracking competitive analysis and industry trends.
• When needed, work together with teams (UI/UX, content, design) to strengthen campaign outputs.

CORE COMPETENCIES

• Strong hands-on experience with Google Ads and Meta Business (setup + optimization + reporting).
• Competence in GA4 and measurement infrastructure: event logic, conversion tracking, basic tag management.
• Ability to create reports in Looker Studio; data tracking and basic analysis with Google Sheets.
• General knowledge and practical approach in areas such as Programmatic, Affiliate, SEO/SEM.

BONUS (Preferred)

• Experience with channels such as TikTok Ads, X (Twitter) Ads, DV360, Adform, Criteo, DoubleClick ecosystem.
• Experience with feed-based structures (Merchant Center, catalog, dynamic ads).
• Strong perspective on e-commerce growth metrics and funnel management.

REQUIRED QUALIFICATIONS

• At least 2+ years of digital marketing / performance marketing experience.
• Good level of English (reading documentation + correspondence).
• Analytical thinking, problem solving and clear communication skills.
• Proactive work discipline; ability to manage multiple projects and schedules simultaneously.
• Results-driven: producing measurable performance against budget and targets.

NOTE:

In your application, please share concrete examples from the campaigns you have managed:

• Target / budget / channel breakdown
• Results achieved (ROAS, CPA, CR, revenue, growth rate, etc.)
• The approach you used (tests, optimization strategy, measurement setup)