SEO vs Interface Design: Which Is More Important?
SEO vs Interface Design: Which Is More Important?
You have a PROJECT, and will you approach it with an SEO focus or proceed without compromising on design and creativity?
Up to a certain point, SEO and Interface Design (User Interface Design) are in fierce competition with each other. Each has its own strengths in user experience and marketing.
Let us run through them, shall we!
UI DESIGN - Interface Design!
Interface designs are the tool with which a website visitor is fully engaged throughout the entire process from the moment they access your project, guiding and managing them and shaping their reactions and the information they encounter according to your wishes. If the colors, visuals, graphics and every detail of the interface design are well planned, the trust it creates around your project will directly impact sales.
There are also many tools you can use to make more effective use of interface designs, and this really comes down to continuously measuring and improving the user experience.
Although there are some techniques that attempt to shape or define creative thinking, the truth is that this is a personal process that depends on each content creator. They are processes that can be very difficult and sometimes lead to creative blocks, but are most often overcome by practicing and working.
Some points to consider when thinking CREATIVELY/PRODUCTIVELY IN DESIGN;
You should pay close attention to the main color tone or tones to be used
Keep in mind what you want to convey, that is, the core idea, so you do not lose it
Think like your consumers
Think about what your competitors are doing, which paths have already been taken, and how you can say or do something new.
Do not stop drawing inspiration; step away from the computer for a coffee and come back with new ideas
If you need more detailed information about creativity, take a look at this article. :)
Now let us cross to the other side...
THE WORLD OF SEO
SEO stands for Search Engine Optimization and basically refers to a set of techniques that guide us in improving our content on the internet so that search engines like Google can show our content above others in their results.
These techniques follow specific rules and measurable steps supported by technical tools (some paid, some free) whose work is based on data about the behaviors of our consumers or followers.
What should we pay attention to in order to achieve GREAT SEO?
Keyword selection appropriate to the target market
Before writing any article, content description or basically anything you will share online, research the words or word combinations most used by users
Produce original content
The most important thing to remember is that having a specific word is essential
Target keywords
Every word is "buyable" and its price depends on the number of people using the word. (ADWORDS)
As more people use a word, its value increases... This means that if you want your content to appear on your web page when a user searches for your keyword... "you have to invest more."
In this sense, it is vital to discover which "synonyms" are linked to our products. This way, you will avoid getting into a bidding war over a single word.
As PROJX Digital, we aim to maximize the discoverability of sites with the 5 different algorithms we have developed, and we succeed. :) Whether you know SEO or not...
The more ORIGINAL the content, the BETTER!
In the world of SEO, the scope of articles matters.
The ideal post should be between 300 and 1,000 words, and the latter type of article is the most successful in terms of SEO.
That said, it is also important to keep in mind what we are saying. If our text contains key information, it will perform better.
Also, search engines penalize articles with grammatical errors.
Where do we place keywords?
It is not just about using keywords; it is about using them in some of the important places in the article. For example, use them in the title, in the URL of images, or in the first and last paragraphs.
These are some of the things to keep in mind for good online positioning.
It is very difficult to make a clear decision on Interface Design vs Search Engine Optimization; your sector, your market target, your company's goals, your marketing arguments... are factors that will cause quite sharp variations on this topic... It is of great importance for you to work with designers, engineers and experienced people who will help optimally use both directions in your project.
