PROJECTS
SKYHEM
A corporate website that creates a central marketing engine for Skyhem Chemistry
In 2024, PROJX Digital produced a custom corporate website for Skyhem Chemistry that strongly reflects the brand identity, is user-experience focused, technically sustainable, and supported by PROJX SEO Algorithms. The core goal of the project was to strengthen the brand's presence in the digital world and to transform the website from a mere showcase into a central marketing tool.
COLOR & TYPOGRAPHY
COLOR DESING
FIGTREE
BRAND & NEED
Operating in the chemicals industry, Skyhem Chemistry needed a structure that would more effectively represent its expertise, reliability and corporate strength on the digital side. The existing need was not just a new website; a central digital structure had to be created that would reflect the brand's technical competence, sectoral seriousness and commercial strength, while also being actively usable by marketing teams.
In line with this need, the project was treated not as an ordinary corporate site renewal but as a strategic transformation that repositions brand perception in the digital realm.
MAIN PROBLEM
The main issue to be solved in the project was the absence of an effective digital tool that would reflect the brand identity strongly enough and support marketing activities. While a corporate website works only as a showcase for many brands, what Skyhem Chemistry needed was a smarter system that supports sales and marketing processes, builds trust and guides the visitor.
When the brand's technical depth, sectoral competence and corporate position were not reflected correctly, the impact on the digital side also remained limited. Therefore, the goal was not just an aesthetic web design but to build a functional, scalable structure that supports growth.
PROJECT GOAL
The main goal of this project was to turn the corporate website into a central marketing tool for Skyhem, to create a strong source of organic traffic, and to establish a system that supports multilingual localization management. In addition, the aim was to have the brand identity represented through a more premium, more technical and more trust-inspiring digital structure.
PROJX APPROACH
PROJX Digital ran the project with a holistic methodology that handles design and technical development processes together. The aim was to create a digital experience that carries Skyhem Chemistry's brand value accurately, clarifies the user journey and plays an active role on the marketing side.
The process was structured through the Discovery, Define, Developer and Design phases. Thus, user expectations, business goals and content architecture were all evaluated within the same framework. This approach ensured that the project was transformed not only into a visually strong structure but also into one that is strategically positioned correctly.
SERVICES PROVIDED AND STRUCTURES DEPLOYED
On the Skyhem Chemistry project, PROJX Digital deployed the following services:
HOSTING SERVICES
UX DESING
UI DESIGN
CUSTOM CORPORATE WEBSITE PRODUCTION
TECHNICAL AND STRUCTURAL SEO INFRASTRUCTURE WITH PROJX SEO ALGORITHMS
Thanks to this structure, the project moved beyond being a single-layer design job and became a holistic
solution working with a focus on performance, experience and visibility
.
DESIGN AND DEVELOPMENT PROCESS
The project developed for Skyhem Chemistry was handled with a controlled and strategic UX/UI process.
In the Discovery phase, needs were clarified through interviews and prototyping processes.
In the Define phase, persona work, target user audience definitions and customer journey map setups were created.
In the Developer phase, the information structure was strengthened through brainstorming, information architecture and user flow work.
In the Design phase, wireframe, system design, UI design, testing and presentation processes were carried out.
Thanks to this methodology, the resulting structure is not only a visually strong corporate website; it is also a system that carefully plans what the visitor sees and why, supports the user experience, and makes the brand value felt more clearly in the digital realm.
DIGITAL ARCHITECTURE AND INTEGRATION INFRASTRUCTURE
An infrastructure designed to work in harmony with digital marketing tools was planned in the project. The aim of this approach was to ensure that the website does not remain only a static corporate area; it becomes a center that can exchange data with marketing activities, whose performance can be measured and optimized.
Thanks to the established structure, marketing operations such as advertising, analytics and user behavior tracking can be managed more soundly. The site was thus positioned not just as a page that is visited but as a tool that produces data, performs, and supports marketing teams' decision-making processes.
SEO, VISIBILITY AND MARKETING INFRASTRUCTURE
On the corporate website developed for Skyhem Chemistry, SEO was treated not as a layer added later but as one of the core components of the project.
SEO INFRASTRUCTURE
The technical SEO infrastructure was strengthened with PROJX SEO Algorithms
WEB STRUCTURE
Page structure, heading architecture and content setup were planned to support search visibility
CONTENT ARCHITECTURE
Service, application area and brand storytelling pages were organized according to user intent
TECHNICAL OPTIMIZATION
Speed, mobile experience, indexability and crawlability were prioritized
TRACKING SYSTEM
A tracking and measurement infrastructure compatible with digital marketing tools was supported
CTA OPTIMIZATION
In line with the goal of becoming a central marketing tool, content flow, CTA areas and contact points were optimized
In this way, Skyhem Chemistry's digital presence was not only visually renewed; it was also moved to a stronger foundation in terms of organic visibility, marketing performance and brand perception.
RESULT
At the end of the project, Skyhem Chemistry's corporate web presence gained a stronger, clearer and more manageable structure. The premium design language reflecting the brand identity merged with a user experience focused structure; thanks to the technical infrastructure and SEO approach, the site was transformed into a more efficient marketing tool. On the measurable side, the project created a 500% growth effect on the visitor side. This growth was not just a traffic increase; it was also a concrete result showing that the brand's digital visibility, reach and marketing effectiveness had improved significantly.
On the measurable side, the project created a 500% growth effect on the visitor side. This growth was not just a traffic increase; it was also a concrete result showing that the brand's digital visibility, reach and marketing effectiveness had improved significantly.
ON THE MEASURABLE SIDE
WHY THIS PROJECT MATTERS
The Skyhem Chemistry project is one of the strong examples showing that PROJX Digital's corporate website approach goes beyond ordinary design production. This project clearly demonstrates that custom web production supported by UX design, UI design, hosting infrastructure and PROJX SEO Algorithms can carry a brand to a much more effective position in the digital realm.
At the same time, this work also clearly shows that, in technical and trust-focused sectors such as chemistry, the digital presence must be handled not only aesthetically but strategically, measurably and with a conversion focus.
FREE PROJECT ANALYSIS
If you want to build an integrated digital infrastructure that will tell your brand and projects more powerfully in the digital realm, generate visitor traffic and support relationship management, get in touch with PROJX Digital.
