PROJECTS
MESAY OTOMOTIV
A digital infrastructure that accelerates spare parts access and strengthens corporate visibility for Mesay Otomotiv
In 2022, PROJX Digital developed an integrated digital structure for Mesay Otomotiv that accelerated access to spare parts, projected a stronger corporate identity and boosted SEO-focused visibility. The scope of the project covered SWOT analysis, project planning, project architecture design, the corporate website, the B2B platform, UI Design, the maintenance agreement, X8 Core Business Management Software, email marketing and SEO together. The project's core objective was to enable prospective customers to reach truck and vehicle spare parts more quickly and to position the brand with a stronger digital identity.
COLOR & TYPOGRAPHY
COLOR DESING
ROBOTO
BRAND & NEED
Operating in the automotive industry, Mesay Otomotiv needed not only a web structure that looked better from a corporate standpoint, but also a functional digital system that would give customers fast access to current spare parts.
The need here went beyond a conventional corporate website approach. What the brand required was a digital platform that both built corporate trust and simplified product access, enabling especially B2B users to reach the right part in a shorter time.
MAIN PROBLEM
The core challenge of the project was to address, at the same time, the availability of up-to-date spare parts and the need for a website that strongly reflected the corporate identity. When part access becomes difficult, the user experience weakens and commercial opportunities are lost. Likewise, when digital presentation is weak, brand trust does not reach the desired level.
The solution Mesay Otomotiv needed was an integrated digital system that simplified product access, established a structure aligned with search behaviour, strengthened brand perception and guided prospective customers to results more quickly.
PROJECT OBJECTIVE
The core objective of this project was to give prospective customers fast access to spare parts. In addition, the goals were to strengthen the brand's corporate appearance, increase digital visibility, simplify product access and establish a sustainable B2B structure.
PROJX APPROACH
PROJX Digital did not handle this project simply as a website development job. The process was planned with a holistic methodology that jointly evaluated user experience, product access, information architecture, technical SEO, stock-related data structure and corporate visibility.
The project began with a SWOT analysis that clarified existing access issues, visibility needs and growth opportunities. Then, during the project planning and project architecture design steps, B2B user behaviour and the corporate brand language were brought together within the same structure. As a result, a digital system was created that was not only good-looking but also delivered fast outcomes.
SERVICES PROVIDED AND STRUCTURES DEPLOYED
On the Mesay Otomotiv project, PROJX Digital deployed the following services and products together:
PROJECT SWOT ANALYSIS
PROJECT PLANNING
PROJECT ARCHITECTURE DESIGN
CORPORATE WEBSITE
B2B PLATFORM
UI DESIGN
MAINTENANCE AGREEMENT
X8 CORE BUSINESS MANAGEMENT SOFTWARE
EMAIL MARKETING
SEO
Thanks to this structure, corporate visibility, product access and customer communication were brought together on the same digital backbone.
DESIGN AND DEVELOPMENT PROCESS
The project developed for Mesay Otomotiv was carried out with a multi-layered and controlled UX/UI methodology.
In the Discovery phase, user expectations, product search behaviours and industry dynamics were analysed through observation, interviewing, competitor analysis and prototyping processes.
In the Define phase, the way prospective customers reach information and products was clarified through persona, user audience and customer journey map work.
In the Developer phase, the backbone of the B2B platform and the parts search structure was built through brainstorming, information architecture and user flow work.
In the Design phase, the wireframes, system designs, UI Design, testing and presentation processes were completed.
Thanks to this methodology, the resulting structure not only delivered a strong corporate appearance aesthetically; it also turned into an experience where users could reach spare parts more quickly
and more clearly.
B2B PLATFORM, PARTS SEARCH STRUCTURE AND X8 CORE INFRASTRUCTURE
One of the most critical components of the digital structure developed for Mesay Otomotiv was the B2B platform and parts search system that enabled prospective customers to access truck and vehicle spare parts more quickly.
This structure was designed not merely as a listing screen but as a digital flow that accelerated product access and guided users to the right result in less time. The X8 Core Business Management Software then formed the sustainable, extensible and manageable backbone of this structure. As a result, the system gained the flexibility to adapt to both today's needs and future expansion scenarios.
INTEGRATION STRUCTURE
For the project, a structure linked to Google, Microsoft, digital marketing tools, CRM and the stock system was planned. As a result, the corporate website and B2B platform became a stronger hub not only for visibility but also for data flow, customer relationships and product availability.
The structure linked to the stock system supported a more up-to-date and meaningful parts access. With the CRM connection, prospective customer communication became more controlled, while digital marketing tools strengthened the quality of visibility and reach.
RECOMMENDED MARKETING AND SEO SCOPE
For this project, the most appropriate approach is to position the marketing and SEO side as follows:
WEB INFRASTRUCTURE
Structuring the corporate website as the central brand and product access area
UX INFRASTRUCTURE
Designing the B2B platform and parts search system with a user-experience focus
SEO ARCHITECTURE
Building SEO-supported information architecture so current spare parts can be found more quickly
CORPORATE WEB PAGES
Planning page structures that match search intent focused on truck and vehicle spare parts
SEAMLESS DATA FLOW
Supporting data flow with Google, Microsoft, CRM and the stock system
UI / UX DESIGN
Building a structure that creates trust through premium and technical corporate narrative
EMAIL MARKETING
Making customer communication sustainable through email marketing
X8 CORE
Building a sustainable and extensible digital backbone with X8 Core
PERFORMANCE IMPROVEMENT
Establishing a strong foundation in speed, mobile performance and technical SEO
CONVERSION OPTIMIZATION
Optimizing CTA, contact and product access areas with a conversion focus
As a result, Mesay Otomotiv's digital presence became more than a corporate showcase; it turned into an active hub generating product access, visibility, trust and customer communication.
RESULT
At the end of the project, Mesay Otomotiv's digital visibility and product-access capacity were significantly strengthened. While the corporate website created a stronger brand perception, the B2B platform and parts search system made it possible for prospective customers to reach the spare parts they needed more quickly.
On the measurable side, the project delivered a 1000% increase in visitor statistics. This outcome showed that the combination of sound information architecture, a strong corporate identity, B2B experience design and an SEO-focused visibility approach can create high impact in the automotive industry.
ON THE MEASURABLE SIDE
WHY THIS PROJECT MATTERS
The Mesay Otomotiv project is one of the strongest examples showing that PROJX Digital does not treat a corporate website as merely a visual showcase; when needed, it can combine the B2B platform, parts search system, email marketing, SEO and the X8 Core based sustainable infrastructure within the same system.
At the same time, this project clearly demonstrates that, in the automotive and spare parts industry, digital infrastructure delivers strategic value not only in terms of visibility but also in product availability, customer experience and commercial speed.
FREE PROJECT ANALYSIS
If you want to build an integrated digital infrastructure that will give your prospective customers faster access to spare parts, strengthen your corporate visibility and support your B2B processes, get in touch with PROJX Digital.
