Multilingual and centralized marketing-focused corporate web infrastructure for Electron
In 2025, PROJX Digital developed a custom corporate web page for Electron that more strongly reflects the brand identity, supports multilingual access, is UX/UI focused and reinforced with PROJX SEO Algorithms. Within the project scope, hosting, UX Design, UI Design, Corporate Web Page, PROJX SEO Algorithms and X8 Core Backbone were addressed together. The goal was to represent the brand more strongly in the digital arena and to turn the website into a central marketing tool.
COLOR & TYPOGRAPHY
COLOR DESING
ROBOTO / CONDENSED
BRAND & NEED
Operating at the intersection of the chemical and machinery industries, Electron needed a structure that would more effectively reflect its technical expertise, engineering approach and corporate strength on the digital side. The need was not only to produce a new website; it was also to build a strong digital foundation that would increase the brand's availability in different markets, support multilingual communication and centralize marketing processes.
For this reason, the project was handled at a more advanced level than a standard corporate site design. The aim was to make the brand's technical depth, industry credibility and commercial seriousness strongly visible on the same platform.
MAIN PROBLEM
The main issue to be solved in the project was the lack of an effective digital tool that would sufficiently reflect the identity, expertise and industry positioning of the Electron brand. In technical sectors, a corporate web page is not just a showcase; it must be a strategic center that builds trust, provides information, feeds marketing activities and generates new commercial contacts.
The structure needed for Electron was a central marketing platform that is aesthetically strong, technically sustainable, suitable for a multilingual publishing structure and that enables different target audiences to quickly reach the right information.
PROJECT GOAL
The main goal of the project was to create a next-generation corporate web page for Electron that strengthens the brand identity and works as a central marketing tool.
In addition, with a multilingual localization strategy, the aim was to make the brand more accessible and more visible in different geographies.
PROJX APPROACH
PROJX Digital managed the Electron project not only with a design-focused approach but with a holistic approach that addresses user experience, information architecture, technical sustainability, SEO and marketing needs together. The goal was to represent the brand's corporate identity digitally with a premium structure while also making the web infrastructure scalable and extensible for the future.
Accordingly, the process was structured through the Discovery, Define, Developer and Design steps. Thus, user expectations, industry dynamics, content flow, information architecture and brand perception were brought together within the same methodology.
SERVICES PROVIDED AND STRUCTURES DEPLOYED
In the Electron project, PROJX Digital deployed the following services and products together:
HOSTING
UX DESIGN
UI DESIGN
CORPORATE WEB PAGE
PROJX SEO ALGORITHMS
X8 CORE BACKBONE
Thanks to this structure, the project became not just a visually strong website; it transformed into a developable digital infrastructure with high marketing, visibility and management
capability.
DESIGN AND DEVELOPMENT PROCESS
The design and development process carried out for Electron was planned with a controlled and strategic UX/UI methodology.
In the Discovery phase, needs were clarified through interview and prototype work.
In the Define phase, persona, user audience and customer journey map setups were created.
In the Developer phase, the backbone of the structure was established through brainstorming, information architecture and user flow work.
In the Design phase, the wireframe, system design, UI Design, testing and presentation processes were completed.
Thanks to this methodology, the resulting structure not only provided an aesthetic corporate appearance; it also strengthened the visitor's
interaction with content, access to information and trust in the brand.
X8 CORE BACKBONE AND DIGITAL ARCHITECTURE
In the infrastructure of the custom corporate web page developed for Electron, the X8 Core Backbone was used to create a more flexible, sustainable and extensible system. Thanks to this approach, a solid foundation was established for content management, structural scalability and future growth needs.
This architecture, which works in harmony with digital marketing tools, is positioned not just as a publishing site but as a marketing system that can collect, measure and optimize data. Thus, Electron's digital presence has gained a stronger structure that serves long-term growth goals.
SEO LOCALIZATION AND MARKETING INFRASTRUCTURE
In the Electron project, the SEO and localization strategy was addressed as one of the most critical components of the project. Especially in line with the multilingual availability goal,
instead of merely translating content, a structural localization approach was planned to support accessibility in different markets.
PROJX SEO
The technical SEO foundation was strengthened with PROJX SEO Algorithms
PAGE STRUCTURE
Page structures and content hierarchy were planned according to search intent
TECHNICAL FLOW
Technical content flows suitable for the chemical and machinery industry were created
RICH LANGUAGE OPTIONS
With the multilingual localization strategy, availability in different languages was supported
DATA INFRASTRUCTURE
A measurement and data collection infrastructure compatible with digital marketing tools was built
SPEED PERFORMANCE
Speed, mobile performance, indexability and crawlability were prioritized
CONVERSION-FOCUSED OPTIMIZATION
Contact, quote and user routing areas were optimized with a conversion focus
Thanks to this structure, Electron's website became not only a channel offering corporate visibility but also an actively working system in terms of organic
reach, marketing performance and international communication.
RESULT
At the end of the project, Electron's digital presence gained a stronger,
more premium and more strategic structure.
A corporate web infrastructure was created that correctly carries the brand identity, responds to technical sector expectations and can actively work for marketing teams.
On the measurable side, the project delivered a 500% increase in visitor growth. In addition, thanks to the localization strategy, the brand became more visible and more accessible in many languages. This result showed that with the right UX/UI approach, strong technical infrastructure and SEO-focused setup, corporate web pages can directly create a growth impact.
ON THE MEASURABLE SIDE