PROJECTS
CORAL
A corporate web infrastructure for Coral that boosts discoverability and supports multilingual growth
In 2022, PROJX Digital developed a custom corporate website for Coral that delivers stronger visibility on search engines, reflects the brand identity more effectively and supports multilingual localization management. Within the scope of the project, hosting, UX Design, UI Design, Corporate Website, PROJX SEO Algorithms, X8 Core Backbone and a maintenance agreement were addressed together. The goal was to turn the website from being just a corporate showcase into a central marketing tool, a traffic source and a sustainable digital growth infrastructure.
COLOR & TYPOGRAPHY
COLOR DESING
INTER
BRAND & NEED
Operating in the chemical industry, Coral needed a structure that would reflect its brand strength more clearly on the digital side, be more visible on search engines and support multilingual reach in different markets. The need was not only to design a new website; it was also to create a developable and sustainable digital hub that serves the brand's growth goals.
For this reason, the project was approached not as a standard corporate site refresh, but as a strategic transformation that strengthens brand perception, marketing performance and digital reach.
MAIN PROBLEM
The core issue to be solved in the project was that the Coral brand did not have strong enough discoverability on search engines and that its brand identity could not fully reflect its digital potential. In technical and trust-driven sectors, a strong digital presence is built not only with design quality, but also with information architecture, SEO setup, technical performance and sustainable publishing management.
What Coral needed was a structure capable of attracting traffic from search engines, building user trust, improving accessibility in different languages, and supporting marketing operations as a central digital platform.
PROJECT GOAL
The main goal of this project was to turn the corporate website into a central marketing tool for Coral, to create a sustainable source generating organic traffic, and to build a flexible system supporting multilingual localization management. At the same time, the goal was to represent the brand identity with a more premium, more technical and stronger
digital language.
PROJX APPROACH
PROJX Digital approached the project holistically, not only from a design perspective; user experience, information architecture, technical SEO, digital marketing needs and long-term sustainability were all considered together. The aim was to make Coral's digital presence more visible, more manageable and more effective.
The process was planned through Discovery, Define, Developer and Design steps. In this way, user needs, target audience flows, content architecture, brand perception and technical requirements were evaluated within the same methodology. The result was a digital system that was not only aesthetically strong but also worked toward business goals.
SERVICES PROVIDED AND STRUCTURES DEPLOYED
In the Coral project, PROJX Digital deployed the following services and products together:
HOSTING
UX DESING
UI DESING
CORPORATE WEBSITE
PROJX SEO ALGORITHMS
X8 CORE BACKBONE
MAINTENANCE AGREEMENT
Thanks to this structure, the project ceased to be just a website that went live and became a holistic digital infrastructure operating around performance, visibility, manageability and continuity.
DESIGN AND DEVELOPMENT PROCESS
The project developed for Coral was structured with a strategic UX/UI methodology.
In the Discovery phase, needs were clarified through interview and prototype work.
In the Define phase, persona, user audience and customer journey map studies were carried out.
In the Developer phase, brainstorming, information architecture and user flow setups were created.
In the Design phase, wireframes, system design, UI Design, testing and presentation processes were carried out.
Thanks to this approach, the resulting structure did not only deliver a design that strengthened the corporate look; it also became a system that made information easier to access,
improved the user experience and supported marketing performance.
X8 CORE BACKBONE, INTEGRATION STRUCTURE AND CONTINUITY
In the corporate web infrastructure developed for Coral, a more flexible, sustainable and developable structure was built using the X8 Core Backbone. Thanks to this, content management, multilingual publishing control and long-term growth needs can be managed in a healthier way.
Thanks to support for digital marketing tools, Sales Force, dealer portal and the structures related to the group companies, the website is no longer just a publishing space; it has become an active digital hub that supports data flow and can establish a relationship with the corporate ecosystem.
Within the scope of the maintenance agreement, the technical continuity of the system, performance tracking, improvements according to current needs and long-term efficiency are supported. Thus, the project has been transformed into a living structure that is not limited to the day it first went live.
SEO LOCALIZATION AND MARKETING INFRASTRUCTURE
In the Coral project, SEO and localization work was treated as one of the main pillars of the project. The aim was not only to produce more aesthetic pages; it was to build a sustainable structure that can continuously attract traffic from search engines and be more visible in different languages.
PROJX SEO
The technical SEO foundation was strengthened with PROJX SEO Algorithms
PAGE HIERARCHY
Page hierarchy, heading structure and content flow were planned according to search intent
CONTENT HIERARCHY
A corporate and solution-oriented information architecture suitable for the chemical industry was designed
ORGANIC TRAFFIC
Discoverability in different markets was supported through a multilingual localization strategy
DIGITAL MARKETING
A data collection and measurement structure compatible with digital marketing tools was set up
FLOW SUPPORT
Digital flows related to Sales Force, the dealer portal and group companies were supported
CONVERSION-FOCUSED
Speed, mobile performance, indexability and crawlability were prioritized
TECHNICAL PERFORMANCE
With the maintenance agreement, the sustainability of SEO and technical performance was supported
In this way, Coral's corporate website became more than a platform that simply tells the brand story; it turned into a powerful digital asset producing organic visibility, localization and marketing performance.
RESULT
At the end of the project, Coral's digital visibility, brand perception and marketing capacity were significantly strengthened. The corporate website became a more actively working structure as a central marketing tool and a continuous traffic source. Thanks to the multilingual localization strategy, the brand became more accessible and more visible in many languages.
On the measurable side, the project achieved a 1500% increase in visitor growth. This result clearly demonstrated that corporate web projects can create a direct growth impact when a strong UX/UI approach, the right SEO setup, X8 Core-based sustainable architecture, technical continuity supported by a maintenance agreement and a multilingual structure strategy come together.
ON THE MEASURABLE SIDE
WHY THIS PROJECT MATTERS
The Coral project is one of the strong examples showing that PROJX Digital does not treat corporate web production as just a design job; it shows that when needed, UX, UI, hosting, SEO, localization, maintenance processes and X8 Core-based manageable infrastructure can be brought together within the same system.
This work also clearly demonstrates that, for brands operating in the chemical industry, the corporate website is not only a digital showcase; it is a strategic business tool that produces traffic from search engines, supports multilingual growth, strengthens brand identity and continuously feeds marketing operations.
FREE PROJECT ANALYSIS
If you want to make your brand more visible on search engines, support multilingual growth, reflect your corporate identity more strongly and build a living digital infrastructure backed by sustainable maintenance support, get in touch with PROJX Digital.
