PROJECTS
ATA NAL
A corporate web infrastructure that grows brand awareness and digital discoverability for Atanal
In 2023, PROJX Digital developed a dedicated corporate web infrastructure for Atanal to support stronger digital promotion of the brand, increase visitor traffic and reinforce corporate visibility. Within the scope of the project, server infrastructure, the corporate web page, PROJX SEO Algorithms and the X8 Core Ecosystem were addressed together. The goal was to transform Atanal's digital presence from a mere promotional area into a central marketing tool that generates brand awareness and organic traffic.
COLOR & TYPOGRAPHY
COLOR DESING
GLORY
BRAND & NEEDS
Operating in the field of factory and horseshoe production, Atanal needed a structure that would more effectively reflect its production strength, sector expertise and corporate identity on the digital side. The need here was not only to build a new website. At the same time, the brand needed to become more visible, leave a more trustworthy digital footprint and be more clearly understood by its target audience.
For this reason, the project was treated not as a classic corporate site renewal, but as a strategic digital transformation that grows visibility, trust and brand awareness within the same structure.
THE CORE PROBLEM
The key issue to be solved in the project was that the Atanal brand was not being promoted strongly enough in the digital environment. When the digital presence of production and industry-focused brands is weak, the brand's expertise and production capacity are not conveyed strongly enough to potential customers.
What Atanal needed was a central corporate web infrastructure that strengthens brand storytelling, generates traffic from search engines, builds user trust and presents production capability more clearly.
PROJECT GOAL
The main goal of this project was to generate visitor traffic and increase brand awareness for Atanal. In addition, the aim was to make the brand's digital presence more premium, present its production strength more clearly and establish a web infrastructure that supports sustainable growth.
PROJX APPROACH
PROJX Digital did not approach the project merely as a corporate web design. The process was structured with a holistic approach that evaluates brand storytelling, user experience, technical SEO, information architecture and industry-focused digital visibility goals together.
During the Discovery, Define, Developer and Design phases, target audience behaviors, sector expectations, information flow, user journey and brand perception were planned within the same framework. Thus, not just a good-looking website but an active structure that directly contributes to Atanal's digital visibility and visitor traffic was created.
SERVICES PROVIDED AND STRUCTURES PUT INTO OPERATION
In the Atanal project, PROJX Digital delivered the following services and products together:
SERVER INFRASTRUCTURE
CORPORATE WEB PAGE
PROJX SEO ALGORITHMS
X8 CORE ECOSYSTEM
Thanks to this structure, the project moved beyond simply being a published website to become a
sustainable digital system focused on visibility, traffic and brand storytelling.
DESIGN AND DEVELOPMENT PROCESS
The project developed for Atanal was driven by a multi-layered, controlled UX/UI methodology.
In the Discovery phase, observation, interviewing, competitor analysis and prototyping processes were carried out to analyze existing needs, user expectations and the position within the sector in detail.
In the Define phase, persona, user audience and customer journey map studies clarified the information access and decision-making flows of the target users.
In the Developer phase, brainstorming, information architecture and user flow activities formed the backbone of the digital structure.
In the Design phase, wireframes, system designs, UI Design, testing and presentation processes were completed.
Thanks to this methodology, the resulting structure not only provided a strong corporate appearance aesthetically; it also helped visitors
understand the brand more easily, see its production strength more clearly and reach information faster.
X8 CORE ECOSYSTEM AND DIGITAL STRUCTURE
In the web infrastructure developed for Atanal, the X8 Core Ecosystem was used to create a more manageable, scalable and sustainable structure. This simplified content management, established a solid foundation for structural growth and provided a flexible system that can adapt to long-term digital needs.
This approach transformed the web page from an area that only meets today's needs into a digital asset that can be evolved in the future.
RECOMMENDED MARKETING AND SEO SCOPE
The most accurate approach for positioning marketing and SEO for this project is as follows:
WEB CONCEPT
Positioning the corporate web page as the central marketing tool
SEO INFRASTRUCTURE
Strengthening the technical SEO infrastructure with PROJX SEO Algorithms
PRODUCTION FOCUS
Building a sector- and production-focused information architecture suited to factory, manufacturing and horseshoe production
ORGANIC TRAFFIC
Planning page hierarchy and content flows that will generate organic traffic
TECHNICAL CONTENT
Building a premium, technical content structure that supports brand trust
TECHNICAL INFRASTRUCTURE
Establishing a strong technical foundation in terms of speed, mobile performance, indexability and crawlability
X8 CORE ECOSYSTEM
Establishing a sustainable and scalable digital backbone with the X8 Core Ecosystem
USER EXPERIENCE
Designing experience flows that allow users to access products and production capabilities more easily
COMMUNICATION OPTIMIZATION
Conversion-focused optimization of CTA areas, quote requests and contact touchpoints
VISIBILITY
Building a structure that grows corporate visibility and search engine performance within the same system
Thanks to this, Atanal's digital presence has become not just an area for corporate promotion, but an active hub that generates traffic, visibility and brand trust.
RESULT
At the end of the project, Atanal's digital visibility and brand awareness were significantly strengthened. The corporate web page evolved into a more active traffic source, while the brand's production capability and sector positioning became much clearer on the digital side.
On the measurable side, the project generated a 2500% growth impact. This result demonstrated that when strong corporate storytelling, the right SEO setup, a production-focused information architecture and a sustainable infrastructure come together, they can create very high visibility and traffic impact for industrial brands.
ON THE MEASURABLE SIDE
WHY THIS PROJECT MATTERS
The Atanal project is one of the strongest examples showing that PROJX Digital does not treat a corporate web page merely as a visual showcase, but is able to build, within the same system, a digital growth structure supported when needed by SEO, information architecture, sustainable infrastructure and the X8 Core Ecosystem.
At the same time, this project clearly demonstrates that for production and industrial brands, the corporate web page is not just a promotional area but a strategic business tool that builds brand trust, generates traffic from search engines and increases sector visibility.
FREE PROJECT ANALYSIS
If you want to build a dedicated digital infrastructure that will position your brand correctly, strengthen your e-commerce, support your dealer structure and manage growth in a data-driven way, get in touch with PROJX Digital.
