I Want to Speed Up My E-Commerce Site

I Want to Speed Up My E-Commerce Site

Today, with tens of thousands of e-commerce sites even in just the Turkish market, standing out among them requires meeting certain conditions. If proper attention is paid to the parameters to be considered at this point, sites' visitor numbers and consequently sales volumes will grow day by day. In this article, some recommendations are provided to e-commerce site owners who say "I want to speed up my e-commerce site."
 

The Importance of E-Commerce Site Speed

Whether it is a corporate site, an e-commerce site, or a blog site, in order for a site to be user-friendly, it must be easily accessible. At this point, the first evaluation begins with the site's loading. A site loading quickly the moment it is clicked and presenting data to the user directly affects its ability to surpass its competitors. On sites with many alternatives such as e-commerce, if a site lags, users will directly turn to other sites. At the same time, with fast loading, it is also possible to gain users coming from other sites.

After the first loading of the e-commerce site, product listing and detail display speeds are the next important section. Users being able to easily access products, list them according to their requests, and instantly examine the details of the product they want will directly serve as a factor that increases users' "shopping appetite."

How Is an E-Commerce Site Sped Up?

There are many factors that allow a site to be sped up. This situation has different sub-breakdowns specific to e-commerce sites, but the basics are similar across all sites.

1- Hosting Selection 
Whatever the site, servers that respond slowly or are geographically far from the region of usage density directly affect site speed. With PROJX Digital, you can receive optimal hosting service consulting tailored to your project needs, as well as help with requirements and strategy development when setting up your own server infrastructure.

2- Unnecessary Plugin and Script Usage
Plugins and code used as needed in site coding can sometimes undermine site speed. It is necessary to pay attention to the level of necessity of the tools to be used and whether the same process can be carried out with other plugins on hand. This issue, which is quite important in terms of efficiency as a main principle in site production, will also affect site speed in the long term. For existing sites, speed improvement will be achieved through optimization work carried out by PROJX Digital's expert teams.

3- Optimizing Images and Videos
Thousands and sometimes millions of visual materials can be used within a site for advertising, promotion, and corporate identity. Although these images can be easily stored within the capacity of the servers, certain changes need to be made for loading speed.

For an image or video to be viewed by the user, it must first be downloaded to the end user's computer in the background. After downloading, it becomes viewable. Although internet speed is influential in downloading a file, the main factor is the size of the file being downloaded. Hosting the relevant media on the server at the smallest possible size will directly affect the loading and reaction speed of the page it is on. In addition, it will also reduce the load on the end user's computer by saving space in the memory loaded into the internet browser's RAM. Experts at PROJX Digital can address the file type and size of the images on your site and optimize them without reducing quality. They ensure that your site is enhanced without any loss of image and quality.

4- Data Listing
If the page on a site is desired to be displayed quickly, the data presented on the page should not be loaded all at once.  When the site initially loads, limited data should be loaded, while the remaining data should be loaded in the background or when the user requests or progresses. At this point, the "lazy load" method is frequently used and can provide benefits. 

5- CDN and Load Balance Usage
Both methods have features that will increase e-commerce site speed separately.

CDN: Content Delivery Network has qualities that shorten the distance between the end user and the server. They can be easily implemented with strategies in the placement of servers. Delays caused by bottlenecks created by structures such as repeaters and routers between the end user and the server can be minimized with proper CDN structuring.

Load Balance: Load Balance, or load balancer, as its name suggests, aims to balance the loads of multiple devices and distribute traffic correctly. This way, a few of the devices on the server are not overloaded while others run idle; an equal distribution of workload is achieved. With Load Balance, slowdowns caused by overloaded server devices are prevented.
Although it is thought that only one of these two methods needs to be applied, this is an incorrect view. By applying both management methods, it is possible to increase the loads on the server and the communication speed between the server and the end user, thereby increasing the e-commerce site speed.

Increasing the Engagement of an E-Commerce Site

Increasing e-commerce site speed directly affects engagement enhancement. For other elements within the site to stand out and be taken into consideration, site speed must first be at reasonable levels. 

SEO, Backlink, and Advertising activities are carried out for findability on Google and getting extra clicks. While keywords and content within SEO are very important, one of the main parameters is also site speed. If site speed is low, no matter how strong you are in terms of content and keywords, you will be at a disadvantage; Google, which measures your site speed, will lower your rankings.

To prevent these situations, speed up your site, and increase the number of visitors, you can get support from PROJX Digital's E-Commerce experts. 

Our experts analyze the issues, technical flaws, and site loading slowness on your existing site, produce solutions, and determine all the steps to be taken for the error resolution of your project.