Google Searches Are Even More Powerful with Artificial Intelligence
Google Searches Are Even More Powerful with Artificial Intelligence
With the updates that came in 2024, several features that pave the way for AI use in Google searches have become available. In this content, you can find 5 important AI innovations that have come to Google searches.
'Circle to Search' Feature
With this newly added feature by Google, you can take a screenshot while using your phone and perform a Google Lens search or Google search without leaving the app. For example, while watching Shorts on YouTube, you want to search the internet for an object you see in a video and find out what it is. To do this, you can activate the 'Circle to Search' feature and narrow down the relevant area in a circular shape to make your selection. Then artificial intelligence can capture the object in the relevant area in a stable manner and pass it to the search.
Virtual Fitting Room
You heard that right; the option to virtually try on clothes you like is another feature made possible with the new updates. This feature, which makes the clothes you like look as if they are on you, is offered for use compatible with various body shapes and skin tones.
AI-Powered Camera Search
Among the new updates is the enrichment of Google Lens searches performed with your camera or an image on your phone with AI-supported insights, going beyond just visual searches.
New 'Follow' Creating the Right Flow
To provide users with a suitable feed by similarizing news, content, and people in your Google searches at each search, Google has made these topic headings followable. Now you can encounter new topic headings and people created with AI-supported insights in your searches, included in your feed in similar searches.
Generative AI Search
With this new feature, the AI-performed search can bring multiple fast and complex results thanks to Generative AI. For example, in a red bicycle search, along with red bicycles that can be purchased, descriptions about red bicycles can also accompany the results.
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