Google Demand Gen; A New Model in the Marketing Orchestra.

Google Demand Gen; A New Model in the Marketing Orchestra

Google Ads continues to shed light on the future of marketing with its new features and new advertising models. Google Demand Gen, formerly known as Google Discovery Ads, has been opened to everyone's access as a new campaign type that can also be actively used in Turkey and will help advertisers reach their target audiences. 

So What Is Google Demand Gen?

With Google Demand Gen, you can automatically find the best ad placements that will deliver successful results for your ads. Demand Generation Campaigns, which obtain engagement and transactions across YouTube, including Gmail and Shorts, will be a very accurate choice for advertisers. 


These campaigns aim to help advertisers create demand by making ad creatives more engaging while presenting visually appealing and multi-format ads on Google platforms. According to research conducted by Google, YouTube helps 87 percent of consumers make purchase decisions faster, supports marketing goals, and drives users to action. These campaigns, which can also be actively used in Turkey, aim to make marketers' work easier. 
 

What Does Google Ads Demand Gen Offer Advertisers?

You can boost the impact of your ads

To drive your potential customers to purchase, you can run your ads on YouTube and Google's most effective visual platforms (YouTube, Discover, and Gmail). Demand Generation enables you to reach an average of up to 3 billion active users monthly. Google AI creates a precise campaign of personalized, high-impact, action-driving visuals, messages, and placements. This way, you can drive more consumers to action and direct them to your brand. Additionally, you can easily preview and test your best-performing video and image ads on Google and YouTube.


You can have a customized ad experience for individuals

You can use audience-priority creative assets to increase demand. With the help of Google AI and in just a few simple steps, it delivers your most impactful ad creatives to potential customers. By showing your ad to lookalike audiences, it helps you reach new, qualified audiences beyond your existing customer base. This also includes users who have made past purchases, visited your website, or watched videos on your YouTube channel. To manage a successful ad campaign, you can leverage audience analytics to specifically match the right target audience. 
In addition, A/B experiments will help you further improve your creative approach and steadily boost performance.

You can do bidding and measurement with AI-powered Google Demand Gen

You can measure your marketing conversion funnel. To achieve consideration goals such as site visits, you can optimize across the entire conversion funnel with a bid to increase clicks. You can measure the conversions of your ad spending using measurement tools such as Brand Lift and search lift. Powered by these tools and the analytics provided by Google AI, your Demand Generation Campaigns enable you to optimize website traffic, convert high-value users, and bid based on effective metrics. Moreover, you can use data-driven attribution to demonstrate the full value of your ad campaign shown on Google.

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