E-commerce Website Development
In this period called the information age, almost everything can be carried out over the internet.
With the increasing number of internet users,
the main market for product and service presentations has become the internet.
TOTAL NUMBER OF INTERNET USERS
RATIO OF USERS TO POPULATION
ONLINE SHOPPERS
FOOD SECTOR GROWTH WITH COVID19
Most of the advertisements we used to see on television and in newspapers can now appear on almost any website you visit. The biggest reason for this is that commerce has also become electronic. During the pandemic period we are in, the e-commerce sector expanded significantly. As shopping by hand or from stores became “dangerous,” shopping online became sometimes a necessity and sometimes a preference. Many companies and businesses that realized this transformed their services to integrate them into the e-commerce sector. The basic cornerstone needed for this is an e-commerce website.
You have probably come across e-commerce website advertisements at least a few times on any page on the internet. These types of sites are referred to as the new “shop” types within today’s norms. In the near future, you may even see the “e” prefix removed
Former Best Buy executive;
The sooner we drop the “e” from e-commerce and simply
call it commerce, the better.
Bob Willet
This consensus developing around e-commerce websites also pushes businesses to transform themselves. You can easily get a preliminary introduction from PROJX Digital, which provides services on e-commerce website development, to increase your company’s sales and improve your customer portfolio. One of the first points considered during the e-commerce website development process is what type the site will be.
There are 4 different types before us;
B2C
business to consumer
e-commerce
B2B
business to business
e-commerce
C2C
consumer to consumer
e-commerce
C2B
consumer to business
e-commerce
You can have a site produced for one of these structures according to the structure of your business or project.
After an internet-selling business completes processes such as design and infrastructure, its responsibility toward the site does not end. Sites must always remain up to date and also provide stable usage.
Amazon owner
Jeff Bezos
“We see our customers as guests
at our party, and as hosts, our
responsibility is to improve
the experience they will have
down to the smallest detail.”
emphasized the importance of the user interface with these words.
HP CEO
Meg Whitman
“Communication is the heart of e-commerce and community.” As these words also express, another important point is communication. At this point, services such as e-mail marketing and SMS are also among the services included in e-commerce website development."
From this perspective, you should make sure that the user interface, like the prices and images of the products on the site,
is also pleasing to the user.
UI (User Interface Design) - UX (User Experience)
What is an e-commerce website?
Websites where you can purchase products and
services over the internet with bank-credit card, mobile payment, coupons and similar payment methods are e-commerce websites.
One of the important details that distinguishes these sites from other sites is that they have payment infrastructure.
Reducing security vulnerabilities to the lowest level is very important
for payment transactions to be made. Therefore, working with systems that provide quality infrastructure service and have a strong firewall
on the server side will determine the fate of the site.
How is an e-commerce website produced?
Although it is possible for you to produce the site individually, it will require long efforts afterward.
The more experienced and qualified the team working on the production of the site is, the more positive benefits site security and the user interface
will provide on the user side.
There are multiple stages for e-commerce website production.
As PROJX Digital, our steps when production is requested are;
- *Business learning
- *Market research
- *Sector research
- *Goal setting
- *Project architecture
- *Determining the software language
- *Interface design
- *User experience design
- *Database production
- *Software production
- *Optimization tests
We have many more stages like these.
The entire scenario should first be viewed as a site and software development process.
As mentioned above, preliminary research and strategy determination for the software are carried out before starting the software of the site. The actors within the site, the modules that need to be used, and possible scenarios are laid out on digital tables in this section. In the first part, all of these are completed and delivered to the software team so that they can be turned into a site.
The software team, acting in light of the report provided, completes the construction of the site step by step with a method similar to restaurant chefs receiving an order. It designs and implements all the requested details in the report in a way that can later be edited and integrated into other technologies.
The construction of the site is roughly completed in these two stages.
I want to enter e-commerce!
If you are already engaged in commerce or want to sell over the internet, e-commerce may attract you as a highly profitable platform.
What you need to do for this varies depending on many variables such as your goal, sector, and company policy.
For example, if you are entering the e-commerce sector in an area with many competitors, you should focus more on topics such as marketing, advertising and user interface rather than site development. If you will serve in a niche category, you should lead those who will come after you and raise the scale to the highest level with your domain name, site design and user interface.
E-commerce gains
The most important thing e-commerce will add to you
will undoubtedly be adopting a user-oriented approach by moving away from a competitor-oriented understanding
“If you are competitor-focused, you wait
until your competitor does something
before taking action.
Being customer-focused allows you
to be more pioneering”.
Jeff Bezos
You will not experience many problems in e-commerce with logistics issues that you would struggle with in local sales offices. Along with the settled e-commerce system in our country, logistics companies have also developed themselves accordingly. Compared to the logistics work carried out by local companies, they have offered a more systematic working method with clear rules. For example, issues such as a product being damaged, lost or failing to reach its owner are no longer causes of crisis and have turned into a form that causes the least harm to all actors.
Digital marketing for e-commerce;
Digital marketing brings many advantages with it. If the aim is to increase traffic on the site, this cannot be done without digital marketing. With digital marketing, it is possible to make thousands of users aware of your site within minutes. While your site is reached with a few clicks, your on-site traffic remains at high levels. Depending on many variables such as the type, interface, purpose and sector of the e-commerce site, there are many digital marketing methods. While new ones are added to these methods every year, marketing strategies can also remain constantly up to date thanks to this.
“The best marketing is the kind that does not feel like marketing.”
Tom Fishburne
Digital marketing is not only done for a website accessed from a desktop or laptop. With people’s changing usage habits, digital marketing has evolved into a form where you can present something to them while they are exercising, playing games, resting, in short, at any time. In short, it can be said that while digital marketing is being carried out, the user may not even realize it
Important points for e-commerce;
Each detail we mentioned above is important for e-commerce.
In addition to these, digital marketing and customer relations come into play
Walmart CEO
Joel Anderson
“You cannot launch a website and expect people
to flock to that site all at once. If you truly want
to be successful, you must create user traffic.”.
You should maintain your customer relations well both before and after marketing and product sales. The relationship you establish with your customers will help you have happier users and become a better site
Airbnb CEO
Jonathan Midenhall
“When you start listening to your customers,
great things happen.”.
How to Open an E-Commerce Marketplace Store?
Sales sites on the internet can exist in different formats.
Above, we mentioned models such as B2B, B2C, C2C and C2B.
The marketplace model is also a model that develops around C2C and provides communication between users. The most current examples for such models are sites like n11 and gittigidiyor.
To open an e-commerce marketplace store, certain criteria are expected to be met. Although the conditions required to open a store within a marketplace vary depending on the marketplace, some conditions are standard.
Some of these are as follows:
• Having a T.R. tax number and corporate contact addresses,
• Having a commercial or private bank account for financial transactions.
All other requests consist of the information and documents that marketplaces will request.
When you fulfill this information completely in light of the determined conditions, you can open a marketplace store.
