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KNOWLEDGE BASE

I Want to Build an E-Commerce Site — Where Should I Start?

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Table of Contents — English

The First Decision: Ready-Made Platform or Custom Development?

Ready-made platforms like Shopify and WooCommerce offer a fast start and low cost; ideal for businesses with a standard product catalog and payment flow. Custom development is a better path for businesses requiring B2B/B2C hybrid models, complex pricing rules, or deep ERP integration.

Step-by-Step Process for Setting Up an E-Commerce Site

  • Planning the product catalog and category structure
  • Payment system integration (providers like iyzico, Stripe)
  • Shipping and logistics integration
  • SEO infrastructure and page speed optimization
  • Synchronizing the inventory and order management system with ERP/accounting

Budget Planning: Realistic Cost Expectations

A simple e-commerce site on a ready-made platform can be built in the 50,000-150,000 TRY range; a comprehensive custom-developed, ERP-integrated e-commerce infrastructure can reach 400,000-1,500,000 TRY. When budgeting, account not just for setup cost but also annual hosting, maintenance, and marketing costs.

FREQUENTLY ASKED QUESTIONS

A simple site on a ready-made platform can be completed within 2-4 weeks; a comprehensive custom-developed e-commerce infrastructure can take 3-6 months.

Shopify offers fast setup and reliable infrastructure with no technical knowledge required; WooCommerce provides more customization flexibility on WordPress but requires technical maintenance.

For the Turkish market, iyzico or Paytr; for the international market, Stripe or PayPal are the most commonly chosen payment providers.

Hosting/infrastructure, payment provider commission, shipping integration fees, SSL certificate, and regular security/maintenance costs are ongoing expense items.

Yes, a simple platform-based e-commerce site is a cost-effective starting point for small businesses; as growth accelerates, a transition to custom development can be considered.

Key Takeaways

  • The first step in an e-commerce site decision is deciding between a ready-made platform or custom development.
  • Product catalog planning, payment integration, and shipping integration are core steps of the setup process.
  • Budget planning should account for ongoing annual expenses in addition to setup cost.
  • Ready-made platforms suit standard needs; custom development suits complex B2B/B2C scenarios.
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