PROJECTS
PETROYAĞ
A corporate web infrastructure for Petroyag that increases findability and grows brand strength in the digital world
In 2014, PROJX Digital developed for Petroyag a custom corporate website that delivers stronger visibility in search engines, more effectively reflects the brand identity and supports multi-language management. Within the scope of the project, hosting, UX Design, UI Design, the Corporate Website, PROJX SEO Algorithms and the X8Core Backbone were addressed together. The aim was to take the website beyond being merely a corporate showcase and turn it into a central marketing tool, a traffic source and a localisation management centre.
COLOR & TYPOGRAPHY
COLOR DESING
DM SANS
BRAND & NEED
Operating in the chemical industry, Petroyag needed a structure that would more effectively reflect its sectoral strength and brand identity on the digital side. In particular, increasing findability via search engines, strengthening brand appearance and building a structure more accessible in different languages were among the priority needs.
The need was not only to produce a new corporate website. At the same time, a strong digital hub had to be built that can establish relationships with group structures, the dealer side and digital marketing processes, and that supports sustainable, scalable and commercial growth.
MAIN PROBLEM
The fundamental issue to be solved in the project was that the Petroyag brand was unable to achieve sufficiently strong visibility in search engines and that the brand identity did not fully reflect its potential in the digital world. In technical sectors, a strong brand perception must be supported with a correct structure not only in the physical world but also on the digital side.
The structure Petroyag needed was a custom corporate web infrastructure that increases search-engine findability, gives users confidence, supports multi-language growth and positions itself at the centre of marketing operations as a custom corporate web infrastructure.
PROJECT GOAL
The main goal of this project was to turn the corporate website into a central marketing tool for Petroyag, to create a strong source generating organic traffic and to build a system that supports multi-language localisation management. Alongside this, the goal was to represent the brand identity with a more premium, more technical and more trust-inspiring digital structure.
PROJX APPROACH
PROJX Digital approached the project not only with a visual-design focus but with a holistic approach centred on user experience, information architecture, technical SEO, digital marketing needs and long-term scalability. The aim was to make Petroyag's digital presence more strategic, more visible and more sustainable.
The process was advanced through the Discovery, Define, Developer and Design steps. Thus, user needs, target-audience behaviour, content flow, information architecture and brand perception were evaluated within the same methodology. The result was not just a good-looking website; it was a digital system working towards business goals.
SERVICES PROVIDED AND STRUCTURES DEPLOYED
In the Petroyag project, PROJX Digital deployed the following services and products together:
HOSTING
UX DESIGN
UI DESIGN
CORPORATE WEBSITE
PROJX SEO ALGORITHMS
X8 CORE BUSINESS SOFTWARE
Thanks to this holistic structure, the project moved beyond being merely an aesthetic corporate site and turned into a custom web infrastructure that works around visibility, management
ease and growth
focus.
DESIGN AND DEVELOPMENT PROCESS
The project developed for Petroyag was planned with a strategic UX/UI methodology.
In the Discovery phase, needs were clarified through interview and prototype work.
In the Define phase, persona, user audience and customer journey map work were carried out.
In the Developer phase, brainstorming, information architecture and user flow setups were created.
In the Design phase, in turn, wireframes, system design, UI Design, testing and presentation processes were run.
Thanks to this approach, the resulting structure not only delivered a design that strengthens corporate appearance; it also supported users in reaching information more easily,
building a stronger bond with the brand and helping marketing processes work more efficiently.
X8 CORE BACKBONE AND INTEGRATION STRUCTURE
In the corporate web infrastructure developed for Petroyag, a more flexible, sustainable and extensible system was designed using the X8Core Backbone. Thanks to this structure, content management, multi-language publishing control and long-term growth needs became more manageable.
With support for digital marketing tools, Sales Force, the dealer portal and related group company structures, the website did not remain merely a publishing area; it became an active digital hub that supports data flow and connects with the corporate ecosystem.
SEO LOCALISATION AND MARKETING INFRASTRUCTURE
In the Petroyag project, SEO and localisation work were addressed as one of the project's main pillars. The aim was not only to produce better-looking pages; it was to build a sustainable structure capable of continuously attracting traffic from search engines and being more visible across different languages.
SEO INFRASTRUCTURE
The technical SEO foundation was strengthened with PROJX SEO Algorithms
WEB SETUP
Page hierarchy, heading structure and content flow were planned according to search intent
INFORMATION ARCHITECTURE
A corporate, product-oriented information architecture suitable for the chemical industry was designed
RICH LANGUAGE
A multi-language localisation strategy supported findability across different markets
ANALYTICS INFRASTRUCTURE
A data collection and measurement structure compatible with digital marketing tools was created
SYSTEM INTEGRATION
Digital flows related to Sales Force, the dealer portal and group companies were supported
TECHNICAL OPTIMISATION
Speed, mobile performance, indexability and crawlability were prioritised
CONVERSION OPTIMISATION
Contact, quote and routing areas were optimised with a conversion focus
Thanks to this, Petroyag's corporate website turned not only into a platform that tells the brand story but into a strong digital asset producing organic visibility, localisation and marketing performance.
RESULT
At the end of the project, Petroyag's digital visibility, brand perception and marketing capacity were significantly strengthened. The corporate website reached a more actively working structure as a central marketing tool and a continuous traffic source. Thanks to the multi-language localisation strategy, the brand became more accessible and more visible in many languages.
On the measurable side, the project delivered a 1500% increase in visitor growth. This result clearly demonstrated that when a strong UX/UI approach, the right SEO setup, an X8Core-based sustainable architecture and a multi-language structural strategy come together, corporate web projects can produce a direct growth impact.
ON THE MEASURABLE SIDE
WHY THIS PROJECT IS IMPORTANT
The Petroyag project is one of the strong examples that shows PROJX Digital does not view corporate web production purely as a design task; when needed it can bring together UX, UI, hosting, SEO, localisation and X8Core-based manageable infrastructure within the same system.
This work also clearly demonstrates that for brands operating in the chemical industry, the corporate website is not just a digital showcase but a strategic business tool that produces traffic from search engines, supports multi-language growth, strengthens brand identity and feeds marketing operations.
FREE PROJECT ANALYSIS
If you want to build a custom web infrastructure that will make your brand more visible on search engines, support multi-language growth and reflect your corporate identity more powerfully, get in touch with PROJX Digital.
