PROJECTS
ATC GENOMICS
A digital infrastructure that strengthens access to technical information and corporate visibility for ATC Genomics
In 2022, PROJX Digital developed an integrated digital structure for ATC Genomics in which products and technical details became more accessible, the corporate identity was strengthened, and SEO-driven discoverability was increased. The project scope brought together SWOT analysis, project planning, project architecture design, corporate website, UI Design, maintenance agreement, X8 Core Business Management Software, email marketing and SEO. The goal was to elevate the corporate identity to a stronger level, simplify access to product and technical information, and bring customer communication on the digital side to the highest possible standard.
COLOR & TYPOGRAPHY
COLOR DESING
BARLOW
BRAND & NEED
Operating in the healthcare industry, ATC Genomics needed not only a website that looked good on the corporate side; but also a digital system that simplified access to technical content, built trust and accurately reflected its professional corporate structure.
In particular, critical information for decision-making users such as products and technical details needed to be presented in a clear, accessible and organized way. For this reason, the need was not just an aesthetic corporate appearance; it was a strong information hub infrastructure that combined technical knowledge and corporate trust within the same structure.
THE MAIN PROBLEM
The core issue to be solved in the project was to build a strong corporate identity in which products and technical details could be presented with high accessibility. In technical industries and in the healthcare field, users do not just want to see the brand; they also want to reach information quickly, securely and clearly.
What ATC Genomics needed was a unified digital platform that simplified access to product and technical information, achieved greater visibility in search engines, strongly reflected the brand's expertise and more effectively supported customer communication.
PROJECT GOAL
The main goal of this project was to strengthen ATC Genomics' corporate identity, increase SEO-driven discoverability and bring customer communication to the highest possible level. In addition, the aim was to simplify access to product and technical information, increase digital visibility and build a long-term, sustainable content and management structure.
THE PROJX APPROACH
PROJX Digital did not approach this project merely as a corporate web design assignment. The process was planned with a holistic methodology that considered technical content access, user experience, corporate trust, SEO visibility and sustainable digital management needs together.
The project began with a SWOT analysis to evaluate existing communication strength, information access issues and visibility opportunities. Then, during the project planning and project architecture design phases, a balanced structure was built between technical information density and user experience. Thus, not only a good-looking site but also an active digital system that simplified access to information was created.
SERVICES PROVIDED AND STRUCTURES DEPLOYED
For the ATC Genomics project, PROJX Digital deployed the following services and products together:
PROJECT SWOT ANALYSIS
PROJECT PLANNING
PROJECT ARCHITECTURE DESIGN
CORPORATE WEBSITE
UI DESIGN
MAINTENANCE AGREEMENT
X8 CORE BUSINESS MANAGEMENT SOFTWARE
EMAIL MARKETING
SEO
Thanks to this structure, internal communication, employee experience and operational access were consolidated into a single digital backbone.
DESIGN AND DEVELOPMENT PROCESS
The project developed for ATC Genomics was advanced through a multi-layered and controlled UX/UI methodology.
In the Discovery phase, user needs, technical content expectations and industry dynamics were analyzed through observation, interviewing, competitor analysis and prototyping processes.
In the Define phase, persona, user audience and customer journey map studies clarified how the target audience accesses information and which content they prioritize.
In the Developer phase, brainstorming, information architecture and user flow studies shaped the structure of the information hub and the digital backbone.
In the Design phase, wireframes, system designs, UI Design, testing and presentation processes were completed.
Thanks to this methodology, the resulting structure delivered not only a premium corporate appearance; it also turned into an experience in which users could reach product and technical
details faster and more comfortably.
INFORMATION HUB AND X8 CORE INFRASTRUCTURE
One of the most critical components of the structure developed for ATC Genomics was the information hub approach. Presenting technical content and product information within a defined system simplified the users' decision-making process and strengthened the brand's perception of expertise.
Thanks to X8 Core Business Management Software, this structure was made more manageable, expandable and sustainable. Content management was therefore planned to fit not only today's needs but also future growth and expansion scenarios.
INTEGRATION AND COMMUNICATION STRUCTURE
The project planned a structure connected to Google, Microsoft, digital marketing tools and CRM. With this, the website became not just an area presenting information; it also turned into a system feeding customer communication channels and strengthening digital touchpoints.
The email marketing infrastructure made communication flows more sustainable, while the CRM connection supported more accurate management of interested users and potential customers.
RECOMMENDED MARKETING AND SEO SCOPE
For this project, the best approach is to position marketing and SEO as follows:
EMAIL MARKETING
Making customer communication sustainable through email marketing
CORPORATE WEBSITE
Structuring the corporate website as a technical information hub and a central communication tool
TECHNICAL DETAILS
Presenting products and technical details with high accessibility
HEALTHCARE INDUSTRY
Strengthening a trust-focused, professional corporate identity narrative suited to the healthcare industry
ORGANIC TRAFFIC
Making technical content more visible in search engines through SEO-driven information architecture
SPEED EFFICIENCY
Technical optimizations focused on performance, speed and crawl efficiency suited to high-traffic periods were developed
X8 CORE
Building a manageable, expandable and sustainable digital backbone with X8 Core
SPEED PERFORMANCE
Building a strong infrastructure in terms of speed, mobile performance and technical sustainability
CONVERSION FOCUS
Planning a user experience that provides quick access to technical content
COMMUNICATION QUALITY
Optimizing CTA and communication areas for conversion and contact quality
CRM SYSTEM
More effectively nourishing touchpoints with Google, Microsoft, digital marketing tools and CRM
Through this, ATC Genomics' digital presence became not just an area providing corporate promotion; it turned into an active center generating information access, visibility, trust and communication quality.
RESULT
At the end of the project, ATC Genomics' digital visibility and corporate information presentation capability improved significantly. Products and technical details became more accessible, while the corporate identity began to be represented more professionally and more strongly on the digital side.
On the measurable side, the project delivered a 1000% increase in visitor statistics. This result showed that strong information architecture, the right corporate identity narrative and an SEO-driven visibility approach can produce high impact in the healthcare industry.
ON THE MEASURABLE SIDE
WHY THIS PROJECT MATTERS
The ATC Genomics project is one of the strong examples that show how PROJX Digital does not treat a corporate website merely as a visual showcase; when needed, it combines the information hub, technical content architecture, email marketing, SEO and X8 Core-based sustainable infrastructure within the same system.
This project also clearly demonstrates that for technical brands operating in the healthcare field, digital infrastructure creates strategic value not only in terms of visibility but also in terms of information access, corporate trust and customer communication.
FREE PROJECT ANALYSIS
If you want to build an integrated digital infrastructure that will simplify access to technical information, strengthen your corporate identity and increase your SEO-driven discoverability, get in touch with PROJX Digital.
